Michael Counts

As Director of Operations at King + Associates Real Estate, Michael plays a vital role in the leadership, strategic development, and continued growth of the brokerage. With about ten years of experience in operations, Michael combines his knowledge of business management, technology, and marketing with a hands-on leadership approach to help drive efficiency, innovation, and long-term success.

Working closely with the brokerage's ownership and leadership team, Michael oversees the systems, processes, and operational strategies that keep King + Associates running smoothly. From implementing new technology and coordinating marketing initiatives to supporting agents and improving internal operations, he is committed to building a strong foundation that allows the company's real estate professionals to focus on delivering exceptional service to their clients.

Known for his attention to detail, problem-solving mindset, and dedication to continuous improvement, Michael takes pride in finding ways to strengthen the brokerage while preserving the personal relationships and community values that have become hallmarks of King + Associates Real Estate. He believes that a successful brokerage is built not only on strong business practices but also on the people behind it.

Born and raised in the Dade City area, Michael has a genuine appreciation for the community he has always called home. Today, he and his family reside in historic downtown Dade City, where they enjoy the charm of small-town living and the many local festivals, events, and activities just a few blocks from their doorstep. Outside of the office, Michael enjoys spending quality time with his wife, children, and their dog, embracing the family-oriented lifestyle and close-knit community that make Dade City such a special place to live.